1. Mysore Sandal Soap
The Pure Sandal Soap (1930s)
Launched in 1918 by the Kingdom of Mysore, Mysore Sandal Soap was created from pure sandalwood oil, a symbol of royalty, purity, and tradition. Its early print communication focused on the heritage and authenticity of sandalwood, positioning the soap as a luxurious everyday ritual. Mysore Sandal built its legacy through trust, fragrance, and quality, becoming one of India’s most timeless personal care icons.



2. Afghan Snow
An Ideal Day Cream 1934
Afghan Snow became one of India’s earliest beauty creams, introducing women to the idea of a daily skincare ritual. Its “An Ideal Day Cream” campaign presented the product as an essential part of everyday beauty, focusing on softness, freshness, and elegance. Through its iconic print presence, Afghan Snow became a household beauty staple and an important chapter in the evolution of India’s beauty industry.



3. Lux
The Beauty Soap of Film Stars (1950s)
Lux transformed an everyday soap into a symbol of glamour and beauty. Through its iconic “The Beauty Soap of Film Stars” campaign, the brand introduced celebrity-led beauty advertising, associating Lux with the elegance and charm of Bollywood stars. By turning film stars into the face of beauty, Lux created a timeless connection between cinema, aspiration, and everyday luxury. 



4. Lakmé
Lakmé Girl (1950s–1960s)
Launched in the early years after Independence at the request of JRD Tata, the brand introduced Indian women to modern cosmetics while blending contemporary beauty with Indian identity. Through the iconic “Lakmé Girl” campaign, the brand positioned makeup as a symbol of confidence, elegance, and individuality, shaping the visual language of Indian beauty advertising for generations.



5. Dabur Amla
Long, Black & Beautiful Hair (1980s)
Introduced as a traditional amla-based hair care solution, Dabur Amla Hair Oil became a symbol of Indian beauty rituals. Its iconic 1980s advertising, featuring actress Sridevi, transformed hair oiling into a glamorous ritual celebrating long, thick, flowing hair as a symbol of grace and confidence. Through cinematic visuals and Bollywood charm, the campaign turned a simple household haircare product into a cultural beauty essential!